DIRECTV will launch a new video on-demand service in the second quarter. To overcome the technical limitations of satellite, the service will use a dual strategy to deliver content. Certain films will simply be broadcast and recorded to a customer's DVR behind the scenes, where they can be purchased later for instant playback. Other titles will stream over broadband Internet connections when purchased. The service addressees DirecTV's lack of VOD but users may not want to sacrifice hard drive space for films they will never watch. The more interesting feature is the online streaming of films. It remains to be seen if DirecTV's system can stream high-quality films without buffering delays, stuttering video and dropped connections. Stay tuned - this is a high-profile experiment in content delivery. GOOGLE will announce a new service that allows Web publishers to manage online ad sales. "Ad Manager" will serve display, text and video ads for free, dropping a fee that Doubeclick used to charge. Google will sell the ads that are served and take a commission. The service is targeted to mid-range businesses and users, while the recently acquired Doubleclick will service high-end clients. OPRAH's second webcast went off without a hitch. The combo of Oprah.com, Move Networks and Limelight delivered as promised. The big stat? Over 200000 viewers watched the entire 90 minute webcast. Way to go Oprah! YOUTUBE has begun experimenting with serving higher-quality video. For certain ...
Keywords: shelly, palmer, mediabytes, media, news, directv, vod, video, on, demand, google, ad, manager, doubeclick, advertising, adsense, oprah
No comments:
Post a Comment